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Rexona

Rexona is the world’s No. 1 anti-perspirant/deodorant offering protection against sweat and body odour, and was launched in Kenya in May 2011.

Rexona antiperspirant

Rexona is one of the most affordable antiperspirants in the market with a small pack roll on (mini roll on) of 25ml at ONLY Kshs. 120/-

Rexona is also available in 50ml Aerosols at Kshs. 240/-

Variants

Vexona for women

  1. Shower clean
  2. Cotton
  3. Powder

Rexona for men

  1. Quantum
  2. Xtra Cool
  3. Active

Sweat is normally odourless, however naturally occurring bacteria on our underarm feeds on the sweat even after showering, if left unchecked may lead to bad body odour.

Deodorant usage in Kenya

Over 60% of men & women in Kenya do not use any deodorant or antiperspirant and believe that showering and use of perfume is enough to protect them from sweat and body odour.

Deodorants vs. antiperspirants

Deodorants kill the bacteria that decompose the sweat and mask body odour. They contain alcohol and fragrance that serves this purpose. They do not control or reduce amount of sweat. AP’s kill the bacteria, control sweat and mask the odour. (All AP’s are Deodorants but not all deodorants are AP’s).

Why Rexona?

Rexona being an AP has the ability to keep you dry and smelling fresh all day long. It is a dual gender brand. RFW Range constitutes: Shower Clean, Cotton and Powder. RFM Range constitutes: Active, Xtra Cool and Quantum.

Antiperspirants and white marks

The best way to prevent the white marks is to apply the AP onto the underarms and to allow it to dry thoroughly before dressing up. The white marks are caused by the active ingredient in the AP. (Aluminium Chloro-hydrate ACH).

Antiperspirants safety

They have been used for more than 50yrs and the overwhelming weight of evidence indicates that they are safe and effective.

The companies that produce DEO’s and AP’s spend a considerable amount of time and money evaluating the safety and effectiveness of their products well before they reach the shelves. This is the case with Rexona as well.

Myths

Deos are harmful to the skin

The companies that produce DEO’s and AP’s spend a considerable amount of time and money evaluating the safety and effectiveness of their products well before they reach the shelves. This is the case with Rexona as well.

Antiperspirants and toxins

Myth: AP’s prevent the body from excreting toxins from below the armpits-the body deposits them below the arms since it cannot sweat them out.

Fact: Even if toxins were concentrated in the armpit, they would drain away from the breasts towards the neck and back into the circulation.

Fact 2: The organ charged by getting rid of toxins in the body is the liver and not the skin.

Antiperspirants and breast cancer

Myth: The use of AP’s causes cancer and especially for women.

Fact: 40-50% of breast cancers occur in the upper outside quadrant of the breast area. This is not due to AP’s use but due to the fact that most breast tissue is situated here.

Myth: Ingredients from AP’s can penetrate the skin and accumulate in the breast tissue, potentially damaging DNA and leading to breast cancer.

Fact: There is no evidence that they accumulate in breast tissue, or that they affect human DNA. In fact, Aluminium is one of the most common elements on earth, and one that humans come into contact with everyday.

Antiperspirants and shaving

Myth: AP’s cause darkening of the underarms.

Fact: The darkening of the skin is caused by many factors , some of which include: genetic, hormonal and metabolic factors through to inflammation as a result of physical (shaving, plucking or tweezing underarm hair) or chemical insult.

Careline contact details

Argentina

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles
Belgium

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building
Bogotá
Colombia

Foods
T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever Caribe, S. A
Ave. Winston Churchill,
Torre Acrópolis, Piso 17
Santo Domingo, República Dominicana

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever (Malaysia)
Holdings SDN BHD
Level 33-35, Menara TM 
Jalan Pantai Baru
59200 Kuala Lumpur
PO BOX 11015 
50732 Kuala Lumpur
Malaysia  

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam
Netherlands

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever Jeronimo Martins Lda.
Largo de Monterroio
Mascarenhas 1
1099-081 Lisboa
Portugal

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

+17879934000
(787) 993-4000
www.unilever.tt

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest
Romania

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City
Vietnam

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