Close Up's 3 New Variants

Bringing many benefits and even instant whitening, Close Up’s new variants help consumers get closer even better.

Unilever’s First Priority

Even with a leading brand, Unilever has invested in Research & Development to broaden the oral care market category in Nigeria and give consumers more options to feel good, look good and get more out of life.

It displayed this when Unilever Nigeria launched three new variants of the market-leading Close Up brand. Joining the existing Red Hot, Menthol Chill and Herbal variants are Close Up Complete 8, Close Up Complete 8 White and Close Up White Now toothpastes.

What’s In It?

The new Close Up variants were designed in line with the dentist’s checklist to offer consumers more choices to enjoy good oral health by delivering eight benefits instead of four, which regular toothpaste gives.

These benefits are anti-cavity protection, reinforced gums, 18hour anti-plaque protection, strengthened enamel, fresh breath, teeth whitening, anti-tartar and anti-bacteria protection.

In addition, to give consumer’s improved dental confidence, the new Close Up White Now toothpaste delivers instant teeth whitening with every brush.

Committed to the Consumer

“Nigerians have rewarded the Close Up brand with leadership, for which we at Unilever are most grateful. In return, we are introducing new options that are the biggest innovations on the brand in its almost forty years in this market. All of these are to meet the changing needs of these consumers,” noted Unilever Nigeria Managing Director, Thabo Mabe when the products were launched in August.

His comments were supported by Brand Building Director, Dominic Kimani who added that “For us at Unilever, it is much more than just selling products. We are interested in empowering our consumers with products that are good for them and help them live fulfilled lifestyles. This is why we have invested in research and are bringing new Close Up variants that will add more value to the consumer.”

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us