Knorr’s mission to help people eat in a way that’s better for them and the planet is more relevant to consumers than ever before.
As countries moved into lockdown, the brand worked to create Knorr@Home to help households address a broad spectrum of Covid-related in-home cooking needs.
Alongside healthy, nutritious recipes that support immunity, the Knorr team offered store-cupboard recipes to meet tighter budgets and easy tips for creating restaurant-like meals at home.
To add fun to mealtimes, the campaign also partnered with local chef networks, influencers and foodservice partners in Mexico, France, Nigeria, Italy, Spain and Portugal to offer foodie inspiration through live streamed cook-along tutorials featuring Knorr’s Future 50 Foods and other exciting recipes.
As well as meeting household needs, Knorr is giving back to society, donating more than $1 million (€905,000) of products to aid the vital work of the Feeding America charity in the US and 1.7 million portions of dry soups to the Ministry of Health in Turkey.