Hollywood actor Hugh Jackman to become Lipton Ice Tea’s ambassador.
Internationally acclaimed Hugh Jackman, who stars in Hollywood blockbusters such as Wolverine, X-Men and Australia, is now the face of Lipton Ice Tea. To launch the partnership, Jackman will take the leading role in his first TV advert, set to be aired in March 2010.
Jackman's optimistic outlook on life embodies Lipton Ice Tea's values and its 'Drink Positive' ethos – to approach life with a more positive attitude – and makes him the perfect fit for the brand.
Jackman commented: "I'm delighted with my new role as the Lipton Ice Tea ambassador, which is a totally new experience for me, so it’s very exciting. Lipton Ice Tea is a really positive brand and its values match those that are important in my life, so I can’t wait to get started on all our plans."
Jason Green, VP, Marketing, Lipton Ice Tea, said: "Hugh Jackman is a perfect ambassador for Lipton Ice Tea; he's positive, full of energy, optimistic, hugely celebrated and humble, which are precisely the values held by the brand. We’re very excited to be working with him and about the planned activity over the next few years"